Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 13 FEBRUARY 2024

Greenwashing (Yeşil Aklama) Nedir?

Kesikli Law Firm
Kesikli Law Firm
Contributor
Kesikli Law Firm

Kesikli Law Firm

Kesikli Law Firm, a leading law practice based in Istanbul, Turkey, serves a diverse client base,...

View firm profile
Explore more from Kesikli Law Firm

Green Washing, Türkçe ifadesiyle ‘Yeşil Aklama', bir işletmenin çevresel sürdürülebilirlik açısından ve gerçekte olduğundan daha çevre dostu olduğunu ima etmek amacıyla reklam...

TurkeyMedia, Telecoms, IT, Entertainment
Kesikli Law Firm
Kesikli Law Firm
Author LinkedIn connections

Green Washing, Türkçe ifadesiyle ‘Yeşil Aklama', bir işletmenin çevresel sürdürülebilirlik açısından ve gerçekte olduğundan daha çevre dostu olduğunu ima etmek amacıyla reklam ve pazarlama stratejilerini kullanmasını ifade eder. Günümüzde tüketicilerin çevre konularına olan duyarlılığının artması ve 'doğa dostu' , 'sürdürülebilir' ürünlerin diğer ürünlere oranla daha çok tercih edilmesi, işletmeler arasında çevreye duyarlı görünme noktasında bir rekabeti de beraberinde getirmekte, bu durum ise şirketlerin çevresel performanslarını abartarak veya yanıltıcı bilgilerle sunarak kendilerini daha çevre dostu gösterme eğiliminde olmalarına sebep olmaktadır.

Bu terim, ilk defa 1980 yılında, sadece maliyetlerini azaltma amacıyla geri dönüşüm/yeniden kullanım uygulamalarını benimseyen fakat esasında bir geri dönüşüm politikasına sahip olmayan otellere karşı Jay Westerveld tarafından kullanılmıştır.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

New Regulatory Framework For Social Media And Digital Games In Turkey

The Act on Amendments to the Social Services Act and Certain Other Acts (Law No. 7578) (the "Act") was published in the Official Gazette on 1 May 2026, establishing a framework addressing both social media platforms and digital games in Turkey. On the social media front, the Act prohibits social network providers from offering services to children under the age of fifteen and mandates the implementation of age verification measures to enforce this prohibition.
TurkeyMedia, Telecoms, IT, Entertainment
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Balcioglu Selçuk Eymirlioglu Ardiyok Keki Attorney Partnership
Article

Türkiye E-Commerce Outlook 2025

Turkey's e-commerce sector reached a historic milestone in 2025, with transaction volumes surging to TRY 4.57 trillion and digital commerce now representing nearly one-fifth of all trade activity. The Ministry of Trade's comprehensive report reveals how artificial intelligence integration, rapid delivery models, and shifting consumer demographics are fundamentally reshaping the nation's retail landscape and economic structure.
TurkeyMedia, Telecoms, IT, Entertainment
Universal Hukuk | Law & Consultancy
Universal Hukuk | Law & Consultancy
Article

A New Era For Digital Gaming Platforms: Key Amendments To Law No. 5651

Turkey has introduced comprehensive amendments to Law No. 5651, establishing the country's first sector-specific regulatory framework for digital gaming platforms. The new legislation imposes obligations on gaming platforms including age rating requirements, mandatory appointment of Turkish representatives, parental control tools, and information disclosure to authorities, backed by a graduated system of administrative fines and bandwidth restrictions for non-compliance.
TurkeyMedia, Telecoms, IT, Entertainment
Paksoy
Paksoy
Article

A New Era For Children And Gaming In Turkey: Understanding Law No. 5651’s 2026 Amendments For Providers And Platforms

On April 2 2026, the Turkish Grand National Assembly’s (“TBMM”) Health, Family, Employment, and Social Affairs Commission approved a transformative set of amendments to Law No. 5651 on the Regulation of Publications on the Internet and Combatting Crimes Committed by Means of Such Publications (“Law No. 5651”), which were published in the Official Gazette of May 1, 2026.
TurkeyMedia, Telecoms, IT, Entertainment
ELIG Gürkaynak Attorneys-at-Law
ELIG Gürkaynak Attorneys-at-Law
Article

New Online Safety And Gaming Platform Rules

Recent amendments have been introduced to Law No. 5651 on the Regulation of Broadcasts via the Internet and Combating Crimes Committed Through Such Broadcasts (Law No. 5651) through the Law on Amendments to the Social Services Law and Certain Laws, which was published on 1 May 2026. For the first time under Turkish legislation, the concepts of game platform, game distributor, and game developer have been expressly defined. In addition, new online safety obligations have been imposed on social network providers.
TurkeyMedia, Telecoms, IT, Entertainment
Kolcuoglu Demirkan Koçakli
Kolcuoglu Demirkan Koçakli
Article

Bill Introducing An Authorisation And Supervision Framework For Foreign Digital Accommodation Platforms Submitted To Parliament

A new bill submitted to Turkey's parliament establishes a comprehensive regulatory framework requiring foreign digital accommodation platforms to obtain authorization, appoint local representatives, and comply with strict operational requirements including commission caps and service restrictions. The legislation introduces significant penalties for non-compliance, including access blocking and substantial fines for platforms operating without proper certification.
TurkeyMedia, Telecoms, IT, Entertainment
KST LAW
KST LAW
Article

The Competence-Competence Principle

The competence-competence principle grants arbitral tribunals the authority to determine their own jurisdiction, including questions about the validity and scope of arbitration agreements. This article examines how Turkish law implements this fundamental arbitration doctrine through statutory provisions and judicial precedent, analyzing the balance between arbitral autonomy and judicial oversight in both domestic and international arbitration proceedings.
TurkeyLitigation, Mediation & Arbitration
Kesikli Law Firm
Kesikli Law Firm