Dark Patterns In Light Of Advertising Board Decisions And Foreign Regulations

In today's world, where digitalization is accelerating, the internet has become one of the primary platforms for commerce. According to the report of the Ministry of Trade dated May 6, 2025, the volume of e-commerce in Turkey increased by 61.7% compared to 2024, exceeding 3 trillion Turkish liras, while the number of transactions reached 5.91 billion. This growth has highlighted the necessity of effective regulations to ensure the protection of consumer rights in the digital environment. One of the prominent areas of regulation in this context is "dark patterns".

The concept was first addressed by the Organisation for Economic Co-operation and Development ("OECD"). The Committee on Consumer Policy published a detailed report to guide the policy development processes of public authorities and legislative bodies in member countries. The OECD defines dark patterns as "commercial practices that deceive, coerce, or manipulate consumers by impairing or undermining their