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ARTICLE · 18 JUNE 2024

Current Practice Of The Advertisement Board On Advertisements Containing Environmental Statements

Moroglu Arseven
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On 13.12.2022, the Advertisement Board adopted the Guideline on Advertisements Containing Environmental Statements. The guideline is in line with Consumer Protection Law and the Regulation...

TurkeyMedia, Telecoms, IT, Entertainment
Yonca Çelebi
Yonca Çelebi
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On 13.12.2022, the Advertisement Board adopted the Guideline on Advertisements Containing Environmental Statements. The guideline is in line with Consumer Protection Law and the Regulation on Commercial Advertisements and Unfair Commercial Practices. It aims to provide advice and direction to all persons, institutions, and organizations to ensure the environmental claims and the visuals in their commercial advertisements and practices comply with the relevant legislation.

One of the reasons whythe Boardaddressed this matter was the recent increase in advertisements highlighting brand owners' concern about the environment and sustainability. Such efforts on the part of the producers are reflective of the burgeoning public awareness about the detrimental impact of climate change and how such awareness increasingly affects the customers' purchasing preferences.

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