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ARTICLE · 18 JANUARY 2017

Comparative Advertisements Postponed In Turkey Until January 2018

Moroglu Arseven
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For the second time, comparative advertising has been postponed in Turkey, now becoming possible from 1 January 2018 onwards.

TurkeyMedia, Telecoms, IT, Entertainment
Işık Özdoğan, LL.M.
Işık Özdoğan, LL.M.
Yonca Çelebi
Yonca Çelebi
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For the second time, comparative advertising has been postponed in Turkey, now becoming possible from 1 January 2018 onwards. From that date, advertisements will be allowed to include competitors' titles, trademarks, logos or other distinguishing marks or phrases, as well as commercial names and company names (more). Clarifying provisions have also been specifically introduced for advertising of food products and electronic communication services.

The Regulation To Amend The Regulation On Commercial Advertisement and Unfair Commercial Practices ("Amendment Regulation") was published in Official Gazette number 29938 on 4 January 2017.

The Amendment Regulation introduces provisions for comparative advertisement about food products. Accordingly, advertising cannot include comparison of health claims, but can include comparison of nutrition claims. 

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