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ARTICLE · 11 JANUARY 2016

Comparative Advertisements Postponed In Turkey Until End Of 2016

Moroglu Arseven
Moroglu Arseven
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Previously, comparative advertisements were planned to be permitted in Turkey from 10 January 2016 onward ( more information).

TurkeyMedia, Telecoms, IT, Entertainment
Işık Özdoğan, LL.M.
Işık Özdoğan, LL.M.
Yonca Çelebi
Yonca Çelebi
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Previously, comparative advertisements were planned to be permitted in Turkey from 10 January 2016 onward (more information). However, this date has been postponed to 31 December 2016, by a regulation published in Official Gazette number 29573 on 25 December 2015 ("Regulation"). Until the end of 2016, the Regulation on Implementation Fundamentals of Commercial Advertisement and Announcements will continue to apply, including a prohibition on using the names of compared goods, services or trademarks in advertisements.

Once the changes comes into effect at the end of 2016, Article 8(2) of the Regulation on Implementation Fundamentals of Commercial Advertisement and Announcements will allow advertisements to include "competitors' title, trademark, logo or other distinguishing marks or phrases and commercial names and company names", provided they meet certain requirements.

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