With the "Regulation Amending the Regulation on
Commercial Communication and Commercial Electronic
Messages" ("Regulation") published on 4 January
2020, new obligations were imposed on commercial electronic
messaging that would affect all those using electronic messages.
Under the new regulations, the most crucial obligation is registry
with the newly established Message Management System called
IYS.
"Data, audio and video content messages that are sent
for commercial purposes and using electronic infrastructure such as
telephone, call centers, fax, automatic dialing machines, smart
voice recorder systems, electronic mail, short message
services" are defined as commercial electronic messages
under the Regulation. Those who send these messages must make a
preliminary application to the İYS, which will be made
available as of 1 March 2020.
