Trademarks And Social Media

Social media have become an extremely important tool to connect with one another privately and in the business world to promote one's business ideas.

Visibility of products or services is just a few clicks away on a laptop, tablet or smartphone but social media platforms pose a challenge for the protection and enforcement of Intellectual Property rights, especially trademark law.

Activity in social media not only provides information on a product or service identified by a trademark, but also contributes to the general image and reputation of a person or company.

Online brand protection starts with consistency of use and message.

You need a deep-diving process to protect your brand, and it should be implemented before you go anywhere near the online world.