In systems where the registration is not mandatory
for trademark use, it is apparent that the trademark registration
strengthens the protection provided to the trademark. However,
regarding trademark protection, being limited only to national and
/ or international trademark registration without a multifaceted
and long-term supporting strategy is doomed to fail in the long
run. As a matter of fact, in the midst of intellectual property
wars, which used to be covert and nowadays are very overt and at a
high level, where firms have registered many elements as
trademarks, from slogans to store designs, from colors to
advertising music; in our opinion, seeing trademark protection as
mere registration is equivalent to being behind the times. However,
no matter how many precautions are taken, it cannot be disregarded
that a small strategic mistake or a visionary interpretation, even
there are no mistakes at all, also carries the risk of having an
adverse effect.
