Remarkable Turkish Appeal Decision: Cilpara v Chip-Para

Mutlu Yıldırım Köse and İrem Girenes Yücesoy of Gün + Partners analyse the different approaches to similarity assessments conducted by the court of first instance in the proceedings and the appeal

One of the decisions recently rendered in a Turkish appeal is particularly noteworthy for its assessment of the likelihood of confusion and the unexpected outcome in its final part. in Turkey (officially Türkiye), and the mark relied upon as the basis of the action is 'Chip-para', a reward points system offered to credit card users. The mark challenged in the proceedings is 'Cilpara', which was sought to be registered for goods and services in classes 9, 35, and 36 of the Nice Classification, including magnetic and optical reader cards and financial and monetary services.