Is VR+ A Trademark Or A Generic Name?

In Turkey, according to Article 5/1(b) and Article 5/1(c) of Industrial Property Code ("the IP Code") numbered 6769, respectively, "signs which are devoid of any distinctive character" and "signs which consist exclusively of or includes as an essential element of signs or indications which serve in trade to designate the kind, type, characteristics, quality, quantity, intended purpose, value, geographical origin, or the time of production of the goods or rendering of the services or other characteristics of goods or services" shall not be registered as a trademark.

The trademark application should entirely be evaluated to assess the distinctiveness of a phrase and decide whether it is descriptive or not. The consumers' perception regarding the goods and services within the scope of the trademark application must also be considered. A trademark that consists of many non-distinctive elements can be considered distinctive in terms of the perception it gives as a whole.