IP Quarterly Newsletter - September 2023

01 Can the "upcycling" trend dominating the fashion industry "cycle" into trademark infringement?

I. What is the "upcycling" trend?

In today's modern world, because of increasing environmental problems and the climate crisis, environmental awareness is becoming increasingly widespread on a global scale, both individually and socially. The momentum of environmental awareness has not only led to changes in behavior on an individual level, but also pushed commercial corporations and businesses to carry out their activities with an environmental awareness index. This shows that the issue transcends sectors. In fact, since the environmental awareness and sensitivity has spread in almost every aspect of the economy, the concept of "upcycling" has entered into our lives.