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ARTICLE · 29 NOVEMBER 2019

E-TİCARET SİTELERİ: Doğru sınıf, tam koruma

Deris Attorney At Law Partnership
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Günümüzde e-ticaret siteleri bir hayli popüler hale gelmiştir. Şüphesiz ki bunun en büyük sebeplerinden biri tüketicilerin aynı veya farklı türdeki birçok farklı markalı ürüne tek bir çatı altında zahmetsiz şekilde ulaşabilmesidir.

TurkeyIntellectual Property
Sarper Sever
Sarper Sever
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Günümüzde e-ticaret siteleri bir hayli popüler hale gelmiştir. Şüphesiz ki bunun en büyük sebeplerinden biri tüketicilerin aynı veya farklı türdeki birçok farklı markalı ürüne tek bir çatı altında zahmetsiz şekilde ulaşabilmesidir. Buna ek olarak e-ticaret siteleri küçük ve orta ölçekli şirketlerin de dünyaya açılması açısından önemlidir.1 Nitekim Türkiye'de e-ticaret hacmi yüzde 37 büyüyerek 42,2 milyar TL'ye ulaşmıştır2 ve 2019 yılında sektör hacminin iki katına çıkabileceği belirtilmektedir3. Fakat tüketicilerin ve satıcıların işini son derece kolaylaştıran e-ticaret sitelerinin markasal tarafı aynı oranda Türk marka hukuku açısından açıkça ortaya konulması gereken bir konudur.

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