E-COMMERCE WEBSITES: Right Classification, Full Protection

The popularity of e-commerce websites has been growing in recent years. It is absolute that the reason for this popularity is that the consumer may reach all the same and different kind of goods provided by different companies. Furthermore, from the perspective of companies, these kinds of websites provide the small or medium sized companies with the possibility to reach the rest of the world.¹ In Turkey, the figures are also quite interesting that the volume of e-commerce is increased 37% and thus reaching 47 million Turkish Liras last year² and it is expected that the volume of e-commerce websites will be doubled in 2019³. On the other hand, even though the e commerce websites are valid assets for the economy, their position in terms of trademark protection is a controversial topic in Turkey.