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ARTICLE · 29 MARCH 2021

Covid-19'un Markalara Etkisi

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Tüm dünyayı etkisi altına alan Covid-19 salgını, hukukun her alanını olduğu gibi marka hukukunu da pek çok yönden etkilemiştir.

TurkeyIntellectual Property
Gün + Partners
Gün + Partners
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Tüm dünyayi etkisi altina alan Covid-19 salgini, hukukun her alanini oldugu gibi marka hukukunu da pek çok yönden etkilemistir. Daha detayli incelendiginde, Covid-19 sürecinin marka hukukuna etkisinin çok farkli yönlerden oldugu rahatlikla görülebilmektedir.

Nitekim, Covid-19'un etkilerinin hissedilmeye baslandigi Mart, Nisan ve Mayis aylarinda toplam marka basvuru sayilari hizla düserken, özellikle Covid-19 süreci ile ilgisi bulunan marka basvurularinin sayisinin artmis olmasi bu etkinin en somut örnegidir. Dünyaca taninmis markalar da Covid-19 sürecine uyum saglamak amaciyla logolarinda çesitli degisiklikler yaparak müsterilerine sürece iliskin duyarliliklarini göstermeyi hedeflemislerdir.

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