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ARTICLE · 23 OCTOBER 2025

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Bankacılık Sektörel Bakış 2025

KPMG Türkiye
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Bankalar, finansal sistemin istikrarını korurken aynı zamanda müşterilerinin değişen ihtiyaçlarına yanıt verebilmek için sürekli bir dönüşüm baskısı altındadır.

TurkeyFinance and Banking
Kerim Vardar
Kerim Vardar
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1. Genel Görünüm

Bankalar, finansal sistemin istikrarını korurken aynı zamanda müşterilerinin değişen ihtiyaçlarına yanıt verebilmek için sürekli bir dönüşüm baskısı altındadır. Günümüzde yalnızca finansal aracılık görevini yerine getirmek yeterli değildir; bankaların dijitalleşen müşteri deneyimini yönetmesi, sürdürülebilirlik ilkelerini iş modeline entegre etmesi ve yüksek belirsizlik dönemlerinde stratejik çevikliğini koruması gerekmektedir. Rekabet artık yalnızca faiz oranları veya ürün çeşitliliği üzerinden değil, finansal teknolojiye uyum, veri yönetimi, yeşil finansman kapasitesi ve riskleri öngörme kabiliyeti üzerinden tanımlanmaktadır. Bu nedenle bankalar, hem ulusal hem de küresel ekonomik gelişmelerin etkilerini doğrudan hisseden hem de bu gelişmeleri yönlendirme gücüne sahip stratejik aktörlerdir.

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