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ARTICLE · 14 MARCH 2022

Bir Pazarlama Tekniği Olarak Yeşil Aklama

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1980'li yıllardan bu yana ilgi çeken yeşil pazarlama, çevreye karşı duyarlılık, doğayı koruma gibi konular özellikle son 10 yıl içerisinde büyük ilgi görmeye başlamıştır.

TurkeyEnvironment
Süreyya Korkmaz
Süreyya Korkmaz
Gözde Nur Kaya
Gözde Nur Kaya
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ÖZET

1980'li yillardan bu yana ilgi çeken yesil pazarlama, çevreye karsi duyarlilik, dogayi koruma gibi konular özellikle son 10 yil içerisinde büyük ilgi görmeye baslamistir. Her geçen gün popülaritesi artan sürdürülebilirlik kavrami, isletmeleri yeni arayislara itmistir. Sosyal sorumluluk projeleri ve yesil politikalar, isletmelerin topluma bir borcu olmaktan öteye giderek, marka imajini ve marka degerini güçlendirmek için yeni bir pazarlama silahi ve ayni zamanda güçlü bir pazarlama iletisimi araci haline gelmistir. Bu konunun hukuki düzenlemelerde yer almasi ve yaptirim gücü ile yasaklanmasi, ülkelerin dogaya ve çevreye karsi sorumlulugudur.

Anahtar Kelimeler: Yesil Aklama, Çevreye Duyarlilik, Yaptirim. GIRIS

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