Recent amendments to the Turkish legislation regarding
electronic marketing communications introduced a centralized
management system for obtaining, exercising and tracking the
opt-in/opt-out requests as well as complaints of the recipients of
electronic commercial communications. Service providers sending
electronic commercial communications to customers will need to
register with this new centralized management system, and notify
and/or process opt-in and opt-out requests and complaints regarding
electronic commercial communications through this centralized
management system.
In Turkey, commercial electronic communications1 such as messages for promotion and
marketing of goods and/or services, celebrations, introduction of
campaigns sent through electronic means are governed primarily by
the Law No. 6563 on Regulation of Electronic Commerce
("E-Commerce Law"), which entered into force back in
2015.
