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ARTICLE · 14 FEBRUARY 2020

E-Ticaret Kisitlamalari Ve Rekabet Hukuku

Kolcuoglu Demirkan Koçakli
Kolcuoglu Demirkan Koçakli
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Kolcuoglu Demirkan Koçakli

Kolcuoglu Demirkan Koçakli

The Firm Kolcuoğlu Demirkan Koçaklı (KDK) is an independent Turkish law firm advising domestic and...

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Online satışlardan gelen tehdidin kaynağı ise "bedavacılık sorunu".

TurkeyAntitrust/Competition Law
Neyzar Ünübol
Neyzar Ünübol
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Son yılların popüler konusu haline gelen dijital piyasalarda rekabet hukuku uygulamaları, 25-26 Kasım'da Rekabet Kurumu tarafından UNCTAD'ın katılımı ile gerçekleştirilen İstanbul Rekabet Forumu'nun da ana konularından biriydi. Dijitalleşme ve Rekabet Hukuku ve Politikası başlıklı birinci oturumda; platform hizmetlerinin yarattığı yeni iş modellerinin yanında e-ticarette ortaya çıkan rekabet sorunları da gündeme geldi.

E-ticaretin ekonomi içindeki payının hızla arttığı günümüzde, fiziki mağazacılık kökenli şirketler için online perakendeciliğe adapte olmak artık bir zorunluluk. Bununla birlikte online perakendeciliğin, özellikle dağıtım ağını bayilik sistemi üzerine kuran iş modelleri için tehdit oluşturması yadsınamayacak bir gerçek. Online satışlardan gelen tehdidin kaynağı ise "bedavacılık sorunu". Bedavacılık sorunu olarak anılan olgu özetle, tüketicinin fiziki mağazanın sunduğu (fiziksel ürün inceleme ve deneme, ürün karşılaştırma, satış danışmanından

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© Kolcuoğlu Demirkan Koçaklı Attorneys at Law 2020

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