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ARTICLE · 29 APRIL 2021

Competition Authority Launched Inquiry On Online Advertising Sector

Global Advertising Lawyers Alliance (GALA)
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The Competition Authority recently announced the launch of an inquiry related to the online advertising sector.

TurkeyAntitrust/Competition Law
Hande Hançar (Gün & Partners)
Hande Hançar (Gün & Partners)
Baran Güney (Gün & Partners)
Baran Güney (Gün & Partners)
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The Competition Authority recently announced the launch of an inquiry related to the online advertising sector.

The announcement mentions that the online advertising sector has a complex supply chain which includes various services and suppliers. It is emphasized that the market is in an intricate structure and develops rapidly. As similar as the global practice, the broadcasting sector has gravitated from traditional channels towards digital media in recent years in Turkey. The increase in online advertising has gained  great momentum due to the increase in e-commerce transactions. According to the Competition Authority internet and social media usage habits has made Turkey an important market for advertisers. As stated in the announcement, one of the main reasons behind this sector inquiry is anti-competitive practice concerns due to market power of small number of undertakings in the sector based on their data size and product portfolio.

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