Amazon's Dual Role Of Merchant And Platform Under Antitrust Scrutiny In The EU

Amazon embraced a business model which places innovation, accessibility and customer satisfaction at its core and its current position indicates that it probably is the best company in the world in terms of implementing this model. According to most, the extraordinary growth and great commercial success of Amazon is mainly due to its focus on value creation rather than revenue, and its ability to identify and satisfy customer expectations even before such expectations are explicitly manifested.

In recent days, Amazon joined Apple in the trillion club by achieving a valuation exceeding $1 trillion. This monumental growth of Amazon from being a small bookseller into world's largest online retailer (and on-demand cloud service provider) with a valuation of more than $1 trillion is subject to numerous articles and books penned by top-line economists and strategists. Everyone is keen on finding out what made such a significant success possible. Although there are various