A Recent Antitrust Practice Of Exclusionary Practices In FMCG: TADIM Case

Turkish Competition Authority's (TCA) recent investigation against TADIM, the leading Turkish snack producer is finalized upon commitments with key takeaways on the antitrust practice of exclusionary abuses in FMCG.

The exclusionary practices of TADIM that raised competition law concerns are as follows:

• Removing competitors through various props such as installation of stands, free products, discount applications, and prepayments,
• Entering the retailers where TADIM is not available in a way to sell only TADIM,
• When this cannot be achieved, trying to reduce the visibility of the products of competing brands by placing stands at the points, not leaving enough space for the stands of competing products, and exhibiting all product groups of TADIM together in their stands, and,