On 1 September 2020, the Thai Securities and Exchange Commission
("SEC")'s new regulations regarding
the advertisements of digital asset business operators became
effective. Prior to the issuance, the SEC observed that digital
asset business operators heavily advertised their digital asset
services on various platforms, such as digital media and
billboards. Many of these advertisements were misleading in many
respects, such as selectively showing only positive information
with no warning on the volatility of digital assets, not clearly
displaying such warnings, or not providing sufficient information
required to make an investment.
These issues necessitate the new requirements to improve the
effectiveness of the supervision of advertising to ensure such
advertisements are clear and appropriate and in line with foreign
regulations to increase protections for traders. As a result, the
SEC has issued the new regulations as below:
