The Alcoholic Beverage Control Act, B.E. 2551 ("the
ABCA") poses challenges for manufacturers and content creators
producing alcohol advertisement projects in Thailand. The ABCA aims
to reduce alcohol-related problems by controlling the sale and
advertisement of alcoholic beverages, and punishing non-compliance
by means of heavy fines and penalties including imprisonment.
Stakeholders involved in producing alcohol advertisements should
take note of the following guidelines in the ABCA:
Use of trademarks or names of alcoholic beverages in
advertisements
Section 32 of the ABCA prohibits advertising or displaying the
name, symbol or trademark of an alcoholic beverage in a way that
shows its qualities or convinces someone else to drink. The
beverage and its packaging or container cannot appear in the
advertisement.
