With the growth of technology and internet use, consumers are
increasingly shifting toward online shopping. E-commerce platforms
have created useful and practical online transactions for products
across borders. The number of sellers on e-commerce platforms has
also increased significantly in recent years. Naturally, the larger
the supply of online products, the greater the risk of possible IP
infringement online. While this has made shopping more accessible
and convenient for many, it has also created significant
opportunities for fraudulent sellers. These fraudulent sellers are
often anonymous, and it can be hard to identify them or hold them
to account. As a result, some intellectual property (IP) owners
have tried to hold e-commerce platforms responsible, raising
questions as to what legal liability e-commerce platforms have for
content posted by users.