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ARTICLE · 08 MARCH 2021

DIP Teams With Online Operators For IP Protection

Tilleke & Gibbins
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E-commerce platforms have become some of the most significant marketplaces in Thailand, with millions of daily business transactions and huge numbers of online users

ThailandIntellectual Property
Pongchaiwat Jirayustienjinda
Pongchaiwat Jirayustienjinda
Suebsiri Taweepon
Suebsiri Taweepon
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E-commerce platforms have become some of the most significant marketplaces in Thailand, with millions of daily business transactions and huge numbers of online users. The increasing number of online shops operating on e-commerce platforms requires new techniques to be employed in online IP rights infringement cases.

Both the private sector and the government have developed tools to enhance online IP enforcement, including ones using the latest legal technologies and artificial intelligence (AI). Many legal technologies and AI operations are still nascent and typically do not yet offer the best approach for online IP rights enforcement. For example, AI and other technologies available today are still unable to consistently differentiate between original and counterfeit products from the images and information displayed on the e-commerce platforms and the internet.

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