On May 21, 2025, the Trade Competition Commission of Thailand
(TCCT) published a press release signaling heightened regulation of
digital platforms in response to the influx of products from
foreign countries being sold in Thailand via e-commerce
platforms.
In recent years, the rapid expansion of cross-border multi-sided
e-commerce platforms has unlocked unprecedented growth, but it has
also flooded Thailand's digital marketplaces with low-cost
imports sold by unregulated foreign vendors via these platforms,
unfairly undercutting local merchants' market share and
exposing consumers to uneven product quality.
According to the press release, the TCCT announced progress on
drafting new guidelines on unfair trade practices, monopolistic
conduct, and competition restraint by multi-sided e-commerce
platforms at a recent meeting of the Management Committee for
Addressing Issues of Foreign Goods and Businesses Violating Laws.
This regulatory push is part of a broader
