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ARTICLE · 13 AUGUST 2025

The EU AI Act: Update On The Application Timeline And Implications For Swiss Companies

Lenz & Staehelin
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Regulation (EU) 2024/1689 of 13 June 2024 laying down harmonised rules on Artificial Intelligence ("AI Act") marked a significant milestone in the European Union's regulation of AI technologies

SwitzerlandTechnology
Lukas Stephan Staub
Lukas Stephan Staub
Jil Eichenberger
Jil Eichenberger
Noemi Rizza
Noemi Rizza
Author LinkedIn connections

Regulation (EU) 2024/1689 of 13 June 2024 laying down harmonised rules on Artificial Intelligence ("AI Act") marked a significant milestone in the European Union's regulation of AI technologies. Due to its extraterritorial application, also companies based in Switzerland and other non-EU-countries may potentially be subject to the AI Act. The AI Act formally entered into force one year ago, but its substantive rules are applied in a phased approach. Effective 2 August 2025, a significant number of provisions under the AI Act came into force, while the final set of its provisions will only enter into force on 2 August 2026 and 2 August 2027, respectively.

Looking back: Limited core provisions already in effect

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