How To Launch Your ICO In Switzerland?

To begin with, it needs to be recalled that an ICO allows for public fund raising in digital form for entrepreneurial purposes based on the blockchain technology. In practice, the more general term "token generating event" ("TGE") is also used.

At an ICO, investors pay financial means to the organizer of an ICO. In exchange, they receive digital coins or tokens, which are blockchain-based and which are linked to a project of the organizer.

There are currently no specific regulations applying to ICOs in Switzerland and until recently the Swiss regulator has been reticent to communicate about the way it deals with enquiries regarding ICOs.

On 16 February 2018, however, FINMA published a practical guide on ICOs ("Practical Guide") in which it takes position by explaining how it deals with enquiries in this field and gives some details on the application of the Swiss financial market laws to ICOs.