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ARTICLE · 16 JULY 2026

EU AI Act Transparency Obligations For AI Systems - What Swiss Providers And Deployers Need To Know From August 2026

Kellerhals Carrard
Kellerhals Carrard
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The EU AI Act's transparency obligations take effect on 2 August 2026, requiring providers and deployers of AI systems to inform users about AI interactions, mark AI-generated content, and disclose deepfakes and manipulated media. Swiss companies operating in the EU market must assess their compliance obligations and implement appropriate transparency measures.

SwitzerlandTechnology
Rehana Harasgama
Rehana Harasgama
Lara Burkhalter
Lara Burkhalter

FROM WHEN DO THE TRANSPARENCY OBLIGATIONS APPLY AND TO WHOM?

On 2 August 2026, the transparency obligations under Art. 50 of the Regulation (EU) 2024/1689 (“AI Act”) will apply. Providers and deployers of certain AI systems must ensure transparency when they make AI-generated content available to people, including by informing them of AI interactions or exposure and by making AI-generated or AI-manipulated content identifiable or disclosing it as such. As part of the broader digital omnibus simplification package the watermarking obligations for AI-generated content (Art. 50(2) AI Act) have been delayed until 2 December 2026.

To support implementation, the European Commission published the Draft guidelines on the implementation of the transparency obligations for certain AI systems under Article 50 of the AI Act (8 May 2026; “Guidelines”) and a Code of Practice on transparency of AI-generated content (8 July 2026). The Code aims to help providers and deployers of generative AI

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