Navigating AI With Pestalozzi – Part 4: Data Protection

Key Takeaways

• The processing of personal data by companies operating in Switzerland – also in context of AI applications used by such companies and individuals – must comply with all applicable data protection laws.
• Many aspects to consider from a data protection perspective are not particular to AI applications. Given the amount of potential personal data involved, however, the AI context increases the relevance of data protection law.
• Besides technical measures, when it comes to data protection, the proper training and inclusion of employees in AI projects are essential.

Introduction

With the rapid advance of digitalization in recent years also came an increase in digitally available data. Thanks to "Big Data" technologies, the analysis of data previously limited to a company's own data warehouse can now be expanded to almost infinite amounts of data from an almost infinite number of sources.