The consulting firm advising on your market entry. The developers building your platform. The outsourcing team handling your back office. The agency writing your communications. They are all using AI — to research, to draft, to code, to analyse. In most cases, they are using it on your work, with your data, without any contractual framework governing how.
This is not a future problem. The contracts you already have with these suppliers were written when AI was a consideration for a narrow category of technology procurement. That is no longer the world. AI is now simply how professional work gets done, across every service category, at every price point. And the standard MSA, professional services agreement, or outsourcing contract was not drafted with this in mind.
