Online Selling And The Platform To Business (P2B) Regulation

If you are a small business, online platforms such as Amazon or Alibaba have ushered in business opportunities beyond just a local brick and mortar presence. And with more purchases moving online, it's an economic necessity. Yet, the power of these platforms over your connection to customers can make or break your business.

For over two years now, the EU's Platform to Business (P2B) regulation (EU Regulation 2019/1150) (the "P2B Regulation") has provided protection to businesses that rely on online platforms to reach their customers. The P2B Regulation provides more transparency and fairness to the online business environment for small businesses and traders while still supporting healthy competition and innovation. This article highlights some key aspects of the P2B Regulation that might affect your online business.