EU AI Act Transparency: Real-World Examples

The wait is over. 

The EU’s transparency obligations under Article 50 of the EU AI Act are now in force. 

To support this implementation, the European Commission published its Guidelines on Transparency Obligations for Providers and Deployers of Certain AI Systems on 20 July 2026, which are non-binding guidelines to assist providers, deployers and competent authorities on how to comply with Article 50 and explain the four distinct transparency obligations under the AI Act. 

Adherence to an appropriate code of practice, such as the Code of Practice on Transparency of AI-Generated Content, can also demonstrate compliance. 

Companies should take action to ensure that their AI systems, internal policies and customer-facing disclosures meet the new requirements. Providers of legacy AI systems that generate synthetic audio, image, video or text content and were placed on the market before 2 August 2026 have until 2 December 2026 to comply with the marking and detection obligations under