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ARTICLE · 03 OCTOBER 2018

TVE Fined For Illegal Advertising

Global Advertising Lawyers Alliance (GALA)
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The National Commission on Markets and Competition (CNMC) has fined Radio Televisión Española (TVE) - the main Spanish Public TV Broadcaster- with 1,070,765 euros ...

SpainMedia, Telecoms, IT, Entertainment

The National Commission on Markets and Competition (CNMC) has fined Radio Televisión Española (TVE) - the main Spanish Public TV Broadcaster- with 1,070,765 euros after deciding in two resolutions that TVE had infringed the Law 8/2009 on Financing the Public TV & Radio Corporation during 2017 and 2018.

According to the aforesaid regulation, TVE is not allowed to include advertising content in their programs and pre-programs. However, the law also establishes self-promotion and sports & cultural sponsorships as exceptions to the general prohibition.

On the basis of sports and cultural sponsorships, TVE would have been broadcasting advertisements on several television programs, and CNMC, who oversees the proper functioning of the audiovisual communication market, initiated two sanction procedures against TVE to clarify if advertisements were or were not sports and cultural sponsorships.

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