Appeal Decision In The Procter & Gamble vs. Energizer Group Case Over The Gillette Slogans

The Provincial Court of Madrid recently issued its appeal decision in the dispute originated from the slogans used by P&G in advertising the Gillette's razor blades.

Specifically, Energizer Group Spain, S.A exercised two negative declaratory actions regarding an advertising of rechargeable razors that was commercializing and asked that the Court declared that the claims "El mejor afeitado para tu piel¹" and "Afeita mejor que Mach 3²" included in the advertising did not constitute unfair competition.

Additionally, Energizer requested as well that the Court declared as unfair P&G's advertising claim "El cartucho de hojillas Gillette es el mejor de todos los tiempos³" being a deceptive advertising act.