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ARTICLE · 07 MAY 2021

Market Intelligence Thought Leadership Award Winner

Is WhatsApp POPIA Compliant?

In the beginning of 2021, WhatsApp indicated that they would conduct an update to their privacy policy. This update led to many speculating and stating that user's information...

South AfricaPrivacy

In the beginning of 2021, WhatsApp indicated that they would conduct an update to their privacy policy. This update led to many speculating and stating that user's information would no longer be protected. This update has been rumoured ever since a massive acquisition, which saw Facebook part with $16 billion to become the new owners of the WhatsApp domain.

The update in effect leaves users with no choice but to accept WhatsApp's latest privacy policy. This news was retaliated with a massive influx of negative social media responses by disgruntled users. Most of this was due to rumours that data from the domain could be used by Facebook. Such data includes user's phone numbers, profile names, pictures, last online status and general status messages. Facebook and WhatsApp attempted to silence the rumours by assuring users that this data usage was specific to WhatsApp Business and that it did not apply to non-business WhatsApp. Furthermore, that it only uses data

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