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ARTICLE · 14 JULY 2026

ID Like To Know: Unique Identifiers Under POPIA

When organisations assign unique identifiers like account numbers or reference codes to individuals, do these identifiers fall outside data protection laws? A recent South African court case challenges conventional assumptions about what constitutes personal information under POPIA, raising critical questions about pseudonymisation, identifiability standards, and compliance obligations that every organisation processing such data must understand.

South AfricaPrivacy

Organisations often assume that if information has been reduced to a reference number, account number or other unique identifier, it falls outside the scope of the Protection of Personal Information Act 4 of 2013 (“POPIA”). This assumption is based on the belief that only the organisation can link the identifier to a specific person and that third parties would be unable to use the identifier to identify that person. In practice, however, the position is seldom that straightforward.

Section 1 of POPIA defines a unique identifier as “any identifier that is assigned to a data subject and is used by a responsible party for the purposes of the operations of that responsible party and that uniquely identifies that data subject in relation to that responsible party”. In broad terms, a unique identifier is any identifier distinguishes a person from others and enables that person to be singled out, either directly or indirectly.

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