ARTICLE · 22 OCTOBER 2024

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Data As An Asset

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In today's digital economy, data has emerged as a cornerstone asset for businesses, fundamentally shaping how organisations operate and innovate.

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Wilmari Strachan

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In today's digital economy, data has emerged as a cornerstone asset for businesses, fundamentally shaping how organisations operate and innovate. This article delves into the multifaceted nature of data as an asset, exploring its immense value, the potential for monetisation, and the critical legal considerations that come into play, particularly in light of evolving data privacy legislation. Companies like Google and Meta exemplify how data drives revenue through targeted advertising and personalised services, underscoring its role as a vital resource. However, as the demand for data monetisation grows, so too does the need for compliance with laws designed to protect personal information. We will examine the nuances of data as an asset, the ethical and legal frameworks governing its sale, and best practices for navigating the complex landscape of data privacy in the article below.

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