Jumping On The Banting Bandwagon

The Low-Carb, High-Fat diet, colloquially called the Banting diet after William Banting, has taken South Africa by storm with a recent endorsement by Professor Tim Noakes.

In a recent decision of the Advertising Standards Authority of South Africa's Directorate ("the ASA Directorate"), in the case of CMT Labs / G Downs and others / 2015-2439F, the Directorate had to consider complaints by a number of individuals against the use of the following claims on CMT Labs' Facebook page, website and on its product packaging:

• an advertisement headed "Banting Support Range;"
• "an all-natural supplement support range to assist the body in maintaining optimal health and functionality for individuals following the banting/LCHF lifestyle;"