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ARTICLE · 18 MAY 2016

"Get Off Your Ass" Isn't Offensive

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ENSafrica successfully represented Virgin Active in a South African Advertising Standards Authority ("ASA") matter, regarding a Virgin Active TV advertisement that used the expression "get off your ass".

South AfricaMedia, Telecoms, IT, Entertainment
Gaelyn Scott
Gaelyn Scott
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ENSafrica successfully represented Virgin Active in a South African Advertising Standards Authority ("ASA") matter, regarding a Virgin Active TV advertisement that used the expression "get off your ass". The case in question is S Jack & others v Virgin Active South Africa (Pty) Ltd, and the ruling was handed down on 26 February 2016.

The point of the advertisement was to persuade people to start working out at Virgin Active gyms. Under the banner "GET UP, GET ACTIVE", the advertisement used the expression "get off your ass" on a number of occasions. Here are two examples:

  1. "If you're feeling kind of bummed that you're not having all the fun, get off your ass."
  2. "If you think the world's against ya cos your nice pants they don't fit ya ... get off your ass."

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