A domain name is essentially the address which directs users to
a particular internet location. This internet location has a unique
identifier, the Internet Protocol (IP) address, which would also
direct users to the particular location. However, remembering the
IP address (e.g. 88.215.89.1) for each website is challenging at
best, so domain names provide an easy-to-recall alternative. Domain
names must be registered and domain names which closely resemble or
are associated with the company name are typically ideal for
ensuring customer memory retention.
The particular internet location to which a domain name leads
can include a website, which is hosted by web hosting. The website
can include HTML pages, images and other website building data
– all the content a user is able to view and access after
entering the domain name into the Uniform Resource Locator (URL)
search bar. Therefore, to create a website, it is necessary to have
a registered domain name and web
