Interbrand announced the results of its BEST GLOBAL BRANDS 2014
survey recently. At the event, the company also handed out a
fascinating booklet entitled YOU AFRI CAN.
Apple came in at number one for the second year running,
followed by Google, Coca Cola, IBM, Microsoft, GE, Samsung, Toyota,
McDonald's and Mercedes.
The survey is interesting for a number of reasons. For starters,
it shows just how valuable brands are. The Apple brand is valued at
an astounding US$ 118 billion, Google just behind it at US$ 107
billion, and Coca Cola a little way back at US$81 billion. Even the
100th placed brand, Nintendo, is worth owning –
it's valued at roughly US$4 billion.
What's particularly interesting is to find out that brand
valuation – so common these days – hasn't been with
us for very long at all: Interbrand says that it conducted the
world's first brand valuation in 1988. These days, so the
booklet says , there's 'an increasing recognition that
brands were not built
