The Advertising Regulatory Board (ARB) been busy at work in the
last few months, having issued just under 100 published decisions
since it first opened its doors in November 2018, following the
liquidation of its predecessor, the Advertising Standards Authority
of South Africa, in October 2018.
The ARB's main objective is to protect consumers and
competitors from advertising that contravenes the Code of
Advertising Practice (Code). Where advertisements are found to be
in contravention of the Code, the ARB will generally require the
'offending advertisement' to be withdrawn or amended, or
call on its members to refuse to accept the 'offending
advertisement' in its current form.
Below are highlights from some rulings recently issued by the
ARB.
