The national lockdown, due to the worldwide COV19 pandemic, has
had negative consequences on many businesses. This has led to
people having to think outside the box to make ends meet, some of
these ideas being to explore the possibility of new entrepreneurial
ventures. While considering which business opportunity to spend
your time on, it is equally important to think of a brand that
could propel that business venture forward.
It is also important to realise the impact that a good or
questionable brand could have on your business. An example of
branding having a potential impact on a business opportunity was in
an episode of Dragon's Den in the UK. In that episode, the
entrepreneurs were seeking an investment into their business
relating to water bottles with the brand STAY SIXTY.
