The Apple Store launched in July 2008 and made available to iOS
users some 800 applications ("Apps") to download. As of
March 2017, this number had increased to 2.2 million. Surprisingly,
the Apple Store is second to Google Play when it comes to the
number of Apps available for download with the latter having over
2.8 million on its system. This is an indication of just how
quickly the App industry has flourished in the past 9
years.1
The creation and use of Apps have become increasingly popular
owing to our desire to stay in touch with rapidly developing
technology-driven content and services dissemination. Apps have
been created to satisfy just about any need, from gaming to
fitness, transport to live updates, shopping to socialising –
whatever you require is out there at the tap of a button. Along
with this growing demand, comes the need to protect unique and
inventive business ideas that have been realised in a material
form.
