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ARTICLE · 25 MARCH 2021

Primark V Truworths – Who Will Win?

Inventa
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For the past seven years, fashion retailer Truworths has had its eye on the PRIMARK trademark. In 2018 it successfully cancelled Primark Holdings' UK mark for non-use and in 2019 the company...

South AfricaIntellectual Property
Inês Sequeira
Inês Sequeira

For the past seven years, fashion retailer Truworths has had its eye on the PRIMARK trademark. In 2018 it successfully cancelled Primark Holdings' UK mark for non-use and in 2019 the company applied for its own version of the mark. Truworths CEO Michael Mark has now announced that it will launch 15 stores in the next few months in an attempt to adapt to changing shopping habits following the covid-19 outbreak.

Background

Primark is an international retailer that offers the latest fashion, beauty and homeware products at great value to customers. The company opened its first store in Dublin, Ireland in 1969 under the name Penneys and now operates more than 380 stores in 13 countries across Europe and the United States, owning more than 400 valid trademarks around the globe. The Primark website states that: "Adored by fashion fans and value seekers alike Primark is widely established as the destination store for keeping up with the latest looks without breaking the

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