We've written about the new Generic Top Level Domains
(gTLDs) on more than one occasion. This refers, of course, to
the process whereby companies and organisations can register names
– generic words, geographical names, brand names - as top
level domain names. So, in the same way that there's long been
.com, .net and .info, you can now have
.bank, .google and .capetown. Some 1900
applications have already been filed.
In a previous article we discussed the Trademark Clearinghouse,
the system that was created to allow trade mark owners to get
preferential registration for their trade marks under the various
new gTLDs, and to get notification of conflicting applications. In
another article we discussed the fact that the company Amazon had
run into problems with its application to register
.amazon, because South American countries like Brazil and
Peru had, through a Government Advisory Committee, declared this to
be a 'problematic' application, because the Amazon
does