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ARTICLE · 04 MARCH 2021

A Sweet Solution To… What Exactly?

Under the name Sweet Solution, the company has launched a range of chocolates that is interesting, to say the least.

South AfricaIntellectual Property

The well-known Dutch chocolate maker Tony's Chocolonely has certainly managed to create a stir.

Under the name Sweet Solution, the company has launched a range of chocolates that is interesting, to say the least. There are four different chocolates. Although each one is branded Tony's and Tony's Chocolonely, one chocolate looks very much like a Kit Kat, one very much like a Toblerone, one very much like a Twix, and one very much like a Ferrero Rocher. These brands are owned by the major competitors of Tony's Chocolonely – Nestle, Mondelez, Mars and Ferrero Rocher.

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The shapes of the new products are what Tony's Chocolonely describes as "playful" but we suspect that the other companies might have a different expression for this. So, for example, the Kit Kat lookalike comprises a mix of the unequal shaped blocks used by Tony's and the wafer shapes of Kit Kat.

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