Book Review: Steve Taplin "Fail Hard. Win Big. Repeat"

This is where I am coming from: I regularly review books in the area of innovation, with a particular focus on practical insights for founders, IP professionals, and corporate innovators. You can find my previous reviews in the "Book Reviews" department here on my webite.

Over time, I have come to recognize that there are several distinct audiences in innovation: there are start-up founders, owners and successors of small-to-medium-sized companies (SMEs), and there are also those working in corporate innovation roles—often called Corporate Entrepreneurs, Intrapreneurs, or Dual Innovation Leaders. Each of these audiences faces different challenges, and I aim to understand their unique perspectives. Steve Taplin's book "Fail Hard. Win Big. Repeat" adds a valuable layer to this broader view. It complements my own work, especially The 4×4 Innovation Strategy, which maps out how to avoid systemic innovation failure, and my online course "Why Start-ups Usually Fail". Toge