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Nowadays, we live in an era in which fashion changes and evolves in a blink of an eye. This constant changes in fashion are mostly within the fast fashion industry; while luxury and haute couture brands tend to move at a slower pace.

It is well known that in Mexico a multiclass system is not accepted, thus, when a person or a company decides to file a trademark application before the Mexican Institute of Industrial Property, it becomes necessary to have an appropriate advice.